Shark Tank India-featured Conscious Chemist raised Rs 12 crore from Atomic Capital

Conscious Chemist, a Shark Tank India-featured skincare startup, has raised Rs 12 crore in a funding round from Atomic Capital. 

The startup has also appointed Apoorv Gautam, Atomic Capital’s Founder and Managing Partner, to its board of directors.

Prior to this round, the startup raised Rs 1 crore in debt in February 2024 from Recur Club.

What does Conscious Chemist do?

Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist offers skin care products, including cleansers, moisturisers, sunscreens, face masks, body creams, serums, and more.

The startup claims that it is committed to delivering scientifically advanced, clinically backed beauty solutions,

According to the company’s statement, the sector is expected to grow to $34 billion by 2028, driven by rising disposable incomes, a surge in online penetration, an increased focus on self-care, and a shift toward high-quality products.

It is projected to grow at a CAGR of 25% from 2023 to 2028, with more customers seeking effective, science-backed solutions for their skincare needs.

Purpose of fundraising

With the latest investment, Conscious Chemist plans to scale its operation, supply chain, marketing, and distribution of products.

In addition to new product launches, the brand expansion will include elevating customer experience through data-driven insights and penetrating new markets in the beauty and wellness domain.

Onboarding Apoorv Jain to company’s board

“We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences,” said Conscious Chemist CEO Robin Gupta.

Apoorv brings invaluable experience from his past tenure at Guild Capital and is serving as a board member for various brands such as Fitelo, Easebuzz, Plix, etc., where he worked closely with these high-growth consumer brands.

He set up Atomic Capital, an early-stage fund with an operating VC playbook. He holds a distinctive track record backed by strong exits.

“We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 Cr. ARR goal,” said Apoorv, Founder & Managing Partner of Atomic Capital.

Conscious Chemist’s market presence

Conscious Chemist claims that it is serving over 10 lakh customers across India and reaches them through platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its own D2C website.