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Saudi Arabia’s Blend closes $1.3 million pre-Seed round

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  • Blend, a Saudi Arabia-based SaaS provider founded in 2023 by Omar bin Sultan Al-Lihyan, has raised SAR 5 million (approximately $1.3 million) in a pre-Seed investment round from undisclosed angel investors to develop tech solutions for the restaurant and food service sectors.
  • The platform integrates multiple food delivery services into a single interface, allowing restaurant owners to manage orders and track reports efficiently; it has successfully partnered with five local delivery applications.
  • The company plans to expand its operations to Kuwait and Bahrain by the end of next year, with a goal to reach all Gulf countries by the end of 2026.
  • Blend aims to address the evolving challenges of the restaurant industry in light of Saudi Arabia’s Vision 2030, which looks to boost tourism and local population growth, predicting new market entrants and the need for innovative solutions.
  • The startup has participated in several supportive programs, including the Misk Accelerator and the MVPLab Accelerator, enhancing its presence in the entrepreneurial ecosystem.

  • Saudi Arabia-based SaaS provider Blend has raised $1.3 million in a pre-Seed investment round, backed by an undisclosed group of angel investors. 

  • Founded in 2023 by Omar bin Sultan Al-Lihyan, Blend allows restaurant owners to efficiently manage orders and items while easily tracking reports, through a system that integrates multiple food delivery platforms into a single screen.

  • The latest funds will enable Blend to expand to other Gulf countries, including Kuwait and Bahrain, by the end of next year.

Source: EntArabi

Saudi startup Blend has successfully raised SAR 5 million in a Pre-Seed investment round, backed by a group of angel investors. These investments aim to develop innovative tech solutions serving the restaurant, cafe, hypermarket, and cloud kitchen sectors.

Founded in 2023 by Omar bin Sultan Al-Lihyan, Blend offers a unique system that integrates multiple food delivery platforms into a single screen. This allows restaurant owners to efficiently manage orders and items while easily tracking reports. So far, the company has successfully integrated with five local delivery applications.

In a press release, Omar bin Sultan Al-Lihyan, founder and CEO of Blend, stated that the Saudi market is experiencing significant developments. He added, “As the only local Saudi company serving this sector, we have a deep understanding of the real challenges and technical needs that business owners face when dealing with delivery applications.”

Al-Lihyan also explained that the company plans to expand to other Gulf countries, including Kuwait and Bahrain, by the end of next year, aiming to reach all beneficiaries in the region by the end of 2026.

These developments come at a time when the restaurant and cafe sector is undergoing significant changes in line with Saudi Arabia’s Vision 2030, which aims to attract tourists and increase the population in the Riyadh region to 15 million people. Al-Lihyan noted that new players are expected to enter the market and that 30% of Blend’s customers have not yet started their operations.

It is worth mentioning that Blend has graduated from several programs supporting startups, including the Misk Accelerator, the MVPLab Accelerator under the National Information Technology Development Program, and has a presence at the Zaka Center under Monsha’at.

Here’s a summary of the key details regarding the startup Blend, its founders, investors, and fundraising series based on the provided information:

Startup Details

  • Startup Name: Blend
  • Founded: 2023
  • Founder: Omar bin Sultan Al-Lihyan
  • Industry: SaaS (Software as a Service) for the restaurant sector

Fundraising Information

  • Total Funds Raised: $1.3 million (approximately SAR 5 million) in a Pre-Seed investment round
  • Funding Round: Pre-Seed
  • Investors: An undisclosed group of angel investors

Purpose of Funds

  • To enable expansion into other Gulf countries, specifically targeting Kuwait and Bahrain by the end of the following year.
  • To develop innovative technology solutions for the restaurant, cafe, hypermarket, and cloud kitchen sectors.

Key Features/Functionality

  • Blend’s system integrates multiple food delivery platforms into a single screen, allowing restaurant owners to efficiently manage orders and items while easily tracking reports.
  • The company has successfully integrated with five local delivery applications.

Other Notable Information

  • Blend has graduated from various startup support programs, including the Misk Accelerator and the MVPLab Accelerator, and is part of the Zaka Center under Monsha’at.
  • The company aims to respond to the changing needs of the restaurant and cafe sector in alignment with Saudi Arabia’s Vision 2030.

This breakdown captures the essential details regarding Blend, its funding, and the founder’s vision for the company.

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