Yamm Closes Pre-Seed Round Led by Flat6Labs

• Saudi logistics startup Yamm secures pre-Seed funding led by Flat6Labs, aiming to revolutionize return and refund processes in e-commerce.
• Yamm’s platform offers instant refunds and automated solutions, resulting in increased customer satisfaction and higher repurchase rates for merchants.
• The funding will support Yamm’s expansion across Saudi Arabia, integration with more e-commerce platforms, and development of new features.

Saudi logistics startup Yamm has successfully closed its pre-Seed funding round. The investment, led by prominent regional accelerator Flat6Labs, also saw participation from Judah Ventures and a group of strategic angel investors. While the exact amount remains undisclosed, this funding marks a pivotal moment for Yamm as it seeks to transform the post-purchase experience in the Kingdom’s rapidly growing online retail landscape.

Founded in 2023 by the enterprising trio of Sultan Al-Subhi, Mohammed Al-Shalati, and Hamadah Al-Khaldi, Yamm has quickly positioned itself as a pioneering force in addressing one of e-commerce’s most persistent pain points: returns and refunds. The startup’s innovative platform offers a comprehensive end-to-end solution that streamlines the entire process, benefiting both consumers and merchants alike.

At the heart of Yamm’s offering is its ability to provide instant refunds to consumers, even before the returned item has been processed. This revolutionary approach tackles head-on the industry-wide problem of refund delays, which can stretch up to 30 days and are a major source of customer dissatisfaction. By leveraging advanced automation and strategic integrations with key service providers, Yamm not only expedites refunds but also simplifies the entire returns logistics chain.

The impact of Yamm’s solution on merchant operations has been nothing short of transformative. Businesses using the platform have reported a remarkable 30% increase in repurchase rates within just three days of a return, alongside a 35% boost in average basket value. These figures underscore the profound effect that a smooth, customer-centric returns process can have on consumer behavior and loyalty.

Yamm’s platform goes beyond just facilitating quick refunds. It offers a suite of features designed to enhance the overall returns experience and optimize merchant operations. These include automated bank account verification, customizable return policies, and real-time status updates for both merchants and customers. The full automation of these processes significantly reduces the operational burden on support, finance, and logistics teams, allowing businesses to focus on growth and customer service.

Since its launch in late 2023, Yamm has rapidly expanded its ecosystem, forging key partnerships with major logistics providers such as SMSA and Aramex. The startup has also integrated its solution with popular e-commerce platforms including Salla, Zid, OpenCart, and Shopify, making it accessible to a wide range of online retailers in Saudi Arabia.

The fresh influx of capital from this pre-Seed round will fuel Yamm’s ambitious growth plans. The company aims to significantly expand its merchant base across Saudi Arabia, tapping into the kingdom’s booming e-commerce sector. Additionally, Yamm plans to broaden its integration capabilities, with WooCommerce and Salesforce next on its roadmap. This will allow even more businesses to benefit from its innovative returns management solution.

Looking ahead, Yamm is not resting on its laurels. The startup has announced plans to launch new product features, including advanced merchant analytics and restock functionality. These enhancements promise to further increase the platform’s value proposition for retailers, providing them with data-driven insights into return behaviors and trends that can inform business strategies and inventory management.

As e-commerce continues to grow rapidly in Saudi Arabia and the wider Middle East region, the importance of efficient, customer-friendly post-purchase experiences cannot be overstated. With its innovative approach to returns and refunds, Yamm is well-positioned to lead this crucial segment of the market. By building trust between consumers and merchants and driving growth in traditionally challenging areas of e-commerce, Yamm is not just solving a problem – it’s reshaping the future of online retail in the region.

The success of Yamm’s pre-Seed funding round is a testament to the potential investors see in its solution and the broader opportunity in the Saudi e-commerce market. As the company moves forward with its expansion plans and continues to refine its offering, all eyes will be on Yamm to see how it further transforms the post-purchase landscape in Saudi Arabia and beyond.

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