Saudi foodtech Yalla Plus closes $2.7 million Seed round

• Saudi Arabia-based foodtech Yalla Plus has closed a Seed investment round of $2.7 million, led by Merak Capital, with participation from Khwarizmi Ventures, Isometry Capital, along with regional and international angel investors.
• Founded in 2022 by Abdullah Alrabeh and Bader Alnasser, Yalla Plus provides an integrated POS system that includes payment management, customer feedback processing, and delivery solutions.
• The company claims to have served thousands of entrepreneurs across 11 countries, aiming to reach 100,000 entrepreneurs in 50 countries across the Middle East, Europe, and Southeast Asia.

Press release:

Yalla Plus, a Riyadh-based startup, announced the successful closure of its seed investment round, raising 10 million SAR ($2.7 million). The round was led by Merak Capital, with participation from Khwarizmi Ventures, Isometry Capital, and angel investors from the Middle East and the United States.

Founded in 2022 by Abdullah Alrabeh, a serial tech entrepreneur, and Bader Alnasser, a venture capitalist and entrepreneur. Yalla Plus aims to be the technical enabler for the hospitality and restaurant sector, offering a comprehensive tech platform for restaurants and cafes. The company provides an integrated POS system that includes payment management, customer feedback processing, and delivery solutions.

Yalla Plus’s system offers detailed data analytics to enhance operational efficiency and performance. The company currently serves thousands of entrepreneurs across 11 countries and aims to reach 100,000 entrepreneurs in 50 countries across the Middle East, Europe, and Southeast Asia.

Abdullah Alrabeh, Co-Founder and CEO, emphasised that Yalla Plus was launched to empower entrepreneurs in the hospitality sector, inspired by the innovative environment fostered by Saudi Arabia’s Vision 2030. He highlighted their goal to continue growing by developing powerful software that enables entrepreneurs and businesses worldwide to grow.

The company aims to attract top Saudi and global talent and build a Saudi tech giant that will serve 100,000 entrepreneurs in the next five years.

Abdullah Altamami, Partner and CEO of Merak Capital, expressed his enthusiasm in endorsing the startup and said, “Yalla Plus has succeeded in creating an integrated technical system that is flexible and reliable, distinguishing itself by gaining the trust of both local and international companies in the hospitality sector. At Merak, we always aim to empower startups in the Kingdom and the region to seize promising opportunities amidst the significant growth of the tech sector. Our investment in Yalla Plus and entrepreneurs like Abdullah Alrabeh and Badr Alnasser is a prime example of this.”

Yalla Plus strives to be a global Saudi tech firm by attracting top local and international talents and investing in the tech and innovation ecosystem created by Saudi Vision 2030.