Reachware secures $3 million Seed led by Sadu Capital

• Saudi Arabia-based SaaS provider Reachware has raised $3 million in Seed funding, led by Sadu Capital, with participation from 500 Sanabil Investments and Elm Company.
• Founded in 2021 by Hamza Abusitta and Maysarah Mashaal, Reachware offers businesses a range of services, including system integration, process automation, and advanced analytics.
• The company plans to use the funding to expand its operations, develop new products, and enhance sales and marketing in the GCC market.

Press release:

Reachware, a leading startup based in Riyadh, Saudi Arabia, specialising in automation and system integration, has successfully raised $3 million in seed funding. The round was led by Sadu Capital, with participation from 500 Sanabil Investments and Elm Company. This funding marks a significant milestone for Reachware, strengthening its position in the competitive tech industry and building trust with its customers.

Founded in 2021 by visionary engineers Hamza Abusitta and Maysarah Mashaal, Reachware quickly established itself as a leader in integration, connectivity, and automation. The company is known for its innovative solutions, which have effectively helped local and regional businesses enhance their operational efficiency. With a focus on innovation and a customer-first approach, Reachware continues to redefine industry standards and shape the future of business technology.

Reachware offers a range of core services designed to enhance business operations. These services include system integration, which seamlessly connects various systems such as ERP, CRM, and inventory management; process automation, which streamlines routine tasks like data entry and reporting to reduce errors and empower employees to focus on more important work; and advanced analytics, providing instant insights through interactive dashboards and customised reports. The platform supports both Arabic and English languages, catering to a diverse customer base.

The funding round was led by a group of forward-thinking investors, spearheaded by Sadu Capital through its early-stage fund. Sadu Capital sees great promise in Reachware’s innovative approach and its potential to shape the future of automation and integration. This significant endorsement is a testament to the startup’s vision and reflects strong confidence in its ability to transform the future of automation and integration.

Hamza Abusitta, CEO and Co-Founder of Reachware, stated: “This funding is a critical step toward achieving our goals. It demonstrates our market potential and strengthens our role as innovators. With this investment, we can expand our business and accelerate our plans.”

Salem Washeely, Managing Director at Sadu Capital, commented on the investment: “In the era of digital transformation, where technology impacts every industry and sector, the need for a better way to connect multiple systems for unified reporting and communication has grown significantly to improve decision-making in organizations. We believe that Reachware is well-positioned to dominate this market in the MENA region due to the founders’ deep roots in system integration for over 15 years.”

Majed bin Saad Al-Arifi, the official spokesperson and Executive Vice President of Marketing at Elm, expressed optimism about the future of startups in the region and Elm’s commitment to positively impacting the entrepreneurship and startup ecosystem to support their growth and success. He emphasised that Elm strives to add value for expansion by integrating with its extensive network of products and services, leveraging its unique relationships with various public sector institutions. He explained that the company places its trust in projects that integrate with its services and benefit from its vast expertise in various technology sectors and projects, qualifying it to lead the tech scene. He also noted that Elm’s investments include pioneering projects and companies locally, regionally, and globally, aiming to enhance mutual returns and achieve shared benefits for both the company and entrepreneurs.

Since its launch less than three years ago, Reachware has attracted over 300 clients from various sectors, including medium and large enterprises in retail, manufacturing, financial services, hospitality, and e-commerce. It has collaborated with major tech companies and regional institutions, enabling integration with over 200 systems to ensure seamless data flow between different applications.

The company plans to use the funding to expand its operations, develop new products, and enhance sales and marketing in the GCC market. This includes hiring qualified talent, exploring AI and machine learning technologies to enhance its offerings, and improving its partnership program. As Reachware enters this new phase of growth, it is poised to bring exciting changes to the tech world, focussing on innovation and expanding its reach in the industry.