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10-minute food-delivery startup Swish raises $2 million in funding

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  • Funding Achievement: Swish, a Bengaluru-based food-delivery startup, has secured $2 million in seed funding led by Accel, with participation from prominent angel investors, including founders of Urban Company and a former Swiggy executive.

  • Business Model and Expansion Plans: Launched in 2024 by Aniket Shah and partners, Swish specializes in 10-minute food delivery from "delight centers" within a 1.5–2 km radius, aiming to expand its service areas in Bengaluru by the end of November.

  • Addressing Customer Demands: The startup’s model responds to increasing consumer expectations for faster delivery times, moving away from traditional 30-60 minute delivery models to optimize the food supply chain.

  • Strategic Growth in Quick Commerce: With the Indian quick commerce market projected to reach $40 billion by 2030, Swish plans to establish 150 delight centers in Bengaluru by March 2025, aiming to lead in the hyperlocal food delivery sector.

  • Competitive Edge: Swish differentiates itself from competitors like Swiggy’s Bolt and Zomato by adopting a full-stack approach that emphasizes speed and reliability in food delivery.

Swish, a 10-minute food-delivery startup headquartered in Bengaluru, has raised $2 million in seed funding led by Accel.

Angel investors, including Urban Company founders Abhiraj Bhal and Varun Khaitan and former Swiggy Instamart head Karthik Gurumurthy, also participated in the round.

The funding aims to support Swish’s expansion across Bengaluru and eventually into other Tier-I cities, according to a company press release.

Swish, founded in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S., specializes in 10-minute food delivery through its network of “delight centers” — cloud kitchens operating within a compact radius of 1.5–2 km.

The startup began its journey in HSR Layout and Bellandur and plans to expand to Koramangala and Sarjapur by the end of November.

Rethinking the food supply chain

Swish’s model addresses increasing customer demand for faster delivery services. “Quick commerce has become indispensable as people demand faster solutions for everyday needs,” said CEO Shah.

He noted that traditional food delivery times of 30-60 minutes often fail to meet customer expectations, especially for quick cravings. 

Swish manages the entire process, from food preparation to doorstep delivery, ensuring quality and hygiene.

The app currently offers 70–80 stock-keeping units (SKUs) across indulgences, snacks, beverages, and meals. Its 10-minute delivery model optimizes the supply chain to fulfill hyperlocal demands rapidly. 

“Customer expectations around delivery times have shifted with the rise of quick commerce. Swish is tackling this challenge with a new approach, rethinking the supply chain to bring the same ultra-fast experience to food delivery through their delight centers,” said Abhinav Chaturvedi, partner at Accel.

Eyeing rapid growth in a booming market

India’s quick commerce market is projected to grow to $40 billion by 2030, making Swish’s unique approach timely and strategic. The company plans to establish 150 delight centers in Bengaluru by March 2025, positioning itself as a leader in hyperlocal food delivery. 

Swish’s competitors, such as Swiggy’s Bolt and Zomato’s rebranded Everyday service, highlight the rising popularity of instant food delivery. However, Shah believes Swish’s full-stack approach sets it apart, delivering speed and reliability. 

“With this funding, we are equipped to scale operations and innovate our model further. We’re thrilled to have Accel and esteemed angel investors as partners to propel our vision forward,” said Shah.


Here’s a detailed breakdown based on the provided information:

Startup Information

  • Startup Name: Swish
  • Headquarters: Bengaluru
  • Founded Year: 2024
  • Founders:
    • Aniket Shah
    • Ujjwal Sukheja
    • Saran S.
  • Business Model: 10-minute food delivery through "delight centers" (cloud kitchens within a 1.5–2 km radius).
  • Current Offerings: 70-80 SKUs including indulgences, snacks, beverages, and meals.

Funding Information

  • Funding Amount: $2 million
  • Funding Series: Seed funding
  • Lead Investor: Accel
  • Other Investors:
    • Abhiraj Bhal (Urban Company founder)
    • Varun Khaitan (Urban Company founder)
    • Karthik Gurumurthy (former Swiggy Instamart head)

Goals of the Funding

  • Expansion Plans:
    • To support growth in Bengaluru
    • Future expansion into other Tier-I cities
    • Establish 150 delight centers in Bengaluru by March 2025

Market Context

  • Market Growth Projection: India’s quick commerce market is expected to reach $40 billion by 2030.
  • Competitive Landscape: Competing with services like Swiggy’s Bolt and Zomato’s Everyday.

Quotes

  • Aniket Shah (CEO): "With this funding, we are equipped to scale operations and innovate our model further."
  • Abhinav Chaturvedi (Partner at Accel): "Swish is tackling this challenge with a new approach, rethinking the supply chain…"

This summary encapsulates the essential details about Swish, its founding team, funding round, and its market positioning.

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